Shein’s UK Sales Surge: A Wake-Up Call for E-Merchants
Shein’s rapid rise in the UK market has shaken up the eCommerce landscape. While established retailers like ASOS and Boohoo face declining revenues, Shein’s UK sales have soared past £2 billions, and the momentum shows no signs of slowing in 2025. This surge highlights a major shift in British shopping behaviour, where mobile-first experiences, social commerce, and AI-driven marketing define success. For UK online retailers, the message is clear: adapt to the new digital reality or risk being left behind.