AI personalisation in UK eCommerce: The AI-First retail era

AI is redefining UK eCommerce in 2025, transforming how retailers connect with customers and how shoppers discover, choose, and buy products. From hyper-personalisation to predictive inventory, AI is no longer a future trend but a business necessity. This guide explores the latest AI retail insights, key market shifts, and practical strategies helping UK businesses boost growth, trust, and customer loyalty in the AI-first era.