OpenAI Targets UK SaaS: Companies like HubSpot and Salesforce in the Firing Line

OpenAI is transforming the UK SaaS market with AI tools such as GTM Assistant, Inbound Sales Assistant and DocuGPT, putting companies like HubSpot, Salesforce and DocuSign in the firing line. UK executives, product leaders and investors must now harness AI to optimise workflows, enhance customer experiences and drive sustainable growth in this rapidly evolving landscape.